Organisational Strategy
(Spotlight- Change Management)
Organisational Strategy
This week we studied Organisational strategy about Minzberg,Chandler, John and Scholes.
Mintzeberg (1972) defined 'a pattern in a stream of decisions' also he claims plan, ply, pattern, position and perspective this five factors (he said it is 5 PS) can develop a business strategy.
Chandler (1963) - 'the determination of the long run goals and objectives of an
enterprise and the adoption of courses of action and the allocation of resources necessary for carring out the goals'
John and Scholes (2011) said 'strategy is the long term direction of an organisation'
Strategy is very important to business. Today, game also need strategy much more business should considers strategy for survival.
A company would considers levels of strategy such as corporate, business and operational level. Furthermore, perspectives on strategy also important point as the strategy has 'Analytical tools and Limited use of tools' each tools have advantages and disadvantages. For instance, Analytical tools would predict future and see planning and achieved. On the other hand, Limited use of tools would see complex and dynamic. Also the tool can provides making plans.
Strategy as a Plan
Planning can helps mangers and comes naturally to us. This week i studied just this factors. However it is not enough i should learn other 4PS and make up for the weak points.
Organisational Strategy
This week we studied Organisational strategy about Minzberg,Chandler, John and Scholes.
Mintzeberg (1972) defined 'a pattern in a stream of decisions' also he claims plan, ply, pattern, position and perspective this five factors (he said it is 5 PS) can develop a business strategy.
Chandler (1963) - 'the determination of the long run goals and objectives of an
enterprise and the adoption of courses of action and the allocation of resources necessary for carring out the goals'
John and Scholes (2011) said 'strategy is the long term direction of an organisation'
Strategy is very important to business. Today, game also need strategy much more business should considers strategy for survival.
A company would considers levels of strategy such as corporate, business and operational level. Furthermore, perspectives on strategy also important point as the strategy has 'Analytical tools and Limited use of tools' each tools have advantages and disadvantages. For instance, Analytical tools would predict future and see planning and achieved. On the other hand, Limited use of tools would see complex and dynamic. Also the tool can provides making plans.
Strategy as a Plan
Planning can helps mangers and comes naturally to us. This week i studied just this factors. However it is not enough i should learn other 4PS and make up for the weak points.
PESTLE analysis is one of tool of strategy about political, economic, social, technological, legal and environmental issue.
For example, i choose Domino pizza.
Political factor- Fair Trade Commission (FTC) established same pizza franchise shops cannot open near 1,500m. Also, a lot of countries do not want USA companies getting monopoly (Domino and Pizza hut) so they would try protect political problems with lobbyist.
Economic factor- World economic got a rescission so food service industry get damage also a lot of delivery food shops open in the world even soil-trader small shops. Also, Domino is sensitive to interest rate because raw materials are affected by interest rate.
Social factor- These days, so developed countries do not want to fast-food and want to eat organic food for their own health. However, they would make new health pizza.
Technological factor- They try to delivery with robots that name is drone (http://www.youtube.com/watch?v=on4DRTUvst0). This man-less robot will leads to decrease employee salaries but also it will more fresh (fast) and cheap then people.
Legal factor- 50cc motorcycle need to insurance for each vehicle and they should pay 150~200 pound per year.
Environmental factor- They use recycle box. They have good image to citizens and They would get a tax favor.
SWOT analysis also can help mangers with strengths, weaknesses, opportunities and threats. This tool would see a company present situations and positions also can compares with competitors.
For instance, Hyundai car
Strengths- Especially, Korean government supports hard the company and few years ago they did Mergers and Acquisitions (M&A) with KIA so they get quite high market share in global car market.
Weaknesses- The company still can get high technology such as BMW or Audi even brand name also weak than other companies.
opportunities- Actually, Japanese car companies are market leader of middle price car market. However, Hyundai gradually increase market share in North America and they have factory all of the world and each countries.It leads to goes down price.
Treats- Market leaders invade middle and low price car market(BMW 1,2 series and Audi 3). They high brand image and cheap prices are treats of Hyundai.
Also u can see the video about porters 5 forces :
You have completed four blogs, well done. You discussed the theory for each week and you applied it to organisations to demonstrate your understanding. This is good stuff, and please continue to do this. Try to develop points further - for example, what do each of the five forces mean - if buyers have strong power?
ReplyDeletePlease be careful with you English. Creatively produced. Well done. 66%