Organisational Strategy
(Spotlight- Change Management) Organisational Strategy This week we studied Organisational strategy about Minzberg,Chandler, John and Scholes. Mintzeberg (1972) defined 'a pattern in a stream of decisions' also he claims plan, ply, pattern, position and perspective this five factors (he said it is 5 PS ) can develop a business strategy. Chandler (1963) - 'the determination of the long run goals and objectives of an enterprise and the adoption of courses of action and the allocation of resources necessary for carring out the goals' John and Scholes (2011) said 'strategy is the long term direction of an organisation' Strategy is very important to business. Today, game also need strategy much more business should considers strategy for survival. A company would considers levels of strategy such as corporate, business and operational level. Furthermore, perspectives on strategy also important point as the strategy has