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Showing posts from February, 2014

Organisational Strategy

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(Spotlight- Change Management) Organisational Strategy This week we studied Organisational strategy about Minzberg,Chandler, John and Scholes.  Mintzeberg (1972) defined 'a pattern in a stream of decisions' also he claims plan, ply, pattern, position and perspective this five factors (he said it is 5 PS ) can develop a business strategy. Chandler  (1963) - 'the determination of the long run goals and objectives of an enterprise and the adoption of courses of action and the allocation of resources necessary for carring out the goals' John and Scholes (2011) said 'strategy is the long term direction of an organisation' Strategy is very important to business. Today, game also need strategy much more business should considers strategy for survival. A company would considers levels of strategy such as corporate, business and operational level. Furthermore, perspectives on strategy also important point as the strategy has 

Management Models and Micro/Macro Environment

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(Spotlight- Innovation and Entrepreneurship) organisational context (environment) All of business would get effect from the inside and outside. This week my lecturer explain to us about Internal and Competitive(micro) environment layers. Especially, UK has a lot of supermarket such as M&S, ASDA, Waitrose, Sainsbury's, Morrisons and Tesco. They have a lot of competitors and effect from other ways. These reasons why they most care about business environments and management models. Do you know the companies? This companies had high position in their own markets but they could not followed trends and business environments. As a result, they values were decreased and some companies sold to other company such as Microsoft bought NOKIA for hard-wear market. So, business environment is important to companies even a market leader. The Internal environment consists to business with structure, objectives, culture,technology,leadership, finan