Business and Management Tan (DongHo Tan)

Yes, AI can reply to delivery app reviews for a small restaurant, and it saves real time. In October 2026 I built a small program with Claude that writes and posts replies to customer reviews on Baemin, Coupang Eats and Naver for the two restaurants I run in Gangnam, Seoul. This post covers why I did it, how the setup works at a high level, and what I would tell another owner before trying it. Why reviews matter so much on Korean delivery apps In Korea, most delivery orders go through a few big apps. Baemin is the largest, and Coupang Eats has grown fast. A 2025 Korea Times report put Coupang Eats at 25.7 percent of the market, up from 13.7 percent, with Baemin dropping below 60 percent. On these apps, customers scroll past dozens of similar restaurants. Ratings and recent reviews are often the deciding factor. Owner replies are visible right under each review, so a shop that answers every review looks alive. A shop with a wall of unanswered reviews looks like nobody is home. The ...

This term, i studied Introduction to Business and Management. So, today i try to revise and practice about final exam. As regard Quiz ,it is a definition part. 1.What is the purpose of SWOT? SWOT Analysis is a simple but useful framework for analyzing your organization's strengths and weaknesses, and the opportunities and threats that you face. It helps you focus on your strengths, minimize threats, and take the greatest possible advantage of opportunities available to you. 2.What does SWOT stand for? Strengths, Weakness, Opportunities, Threats 3. What is the purpose of a PESTLE? Companies want to know external business environment for future factor. 4.What does PESTLE stand for? Political, Economic, Social, Technology, legal and Environmental. 5.What is the purpose of Porter's value chain? Use analyzing  internal organisation. 6.What is the purpose of Poters 5 Forces? Analysis competitor a...

My coursebook illustrated about this week, Aim - To look develop and look at ideas surrounding globalization, continuing from the previous week. The spotlight topic is the role of HR within an organisation, and in addition we will look (again) at how functional areas are inter-related. This will pick up this concept introduced in week 3 (structure). What is Globalization? Schech  and Haggis (2000) claims  'the intensification of global disconnectedness’. Kiely (1999) mentioned that ‘globalization refers to a world in which societies, cultures, politics and economies have, in some sense come closer together. Also, i believe Globalization implies the opening of local and nationalistic perspectives to a broader outlook of an interconnected and interdependent world with free transfer of capital, goods and services across national frontiers. On the other hand, it does not include unhin...

 This week, my group object is international business and to concentrate trading internationally, how to trade internationally and the context of international trade. International trade is not new like a silk-road but 21 century is more faster then past. How to go international • Outsource- not just manufacturing because a lot of  companies try to survival the markets. This mean, the Companies must develop outstanding and outsource goods. Samsung was only the big company at South Korea but  today, they are one of big global company and market  leader at the IT market.   profit and find a chance in the world and the companies  also would get a chance for big company or success. • Exporting/ Importing give to chance about  rapidly  increasing  the companies such as Samsung.  However, it also can fail  such as Nokia.  •Foreign Direct Investm...

(Spotlight- Change Management) Organisational Strategy This week we studied Organisational strategy about Minzberg,Chandler, John and Scholes.  Mintzeberg (1972) defined 'a pattern in a stream of decisions' also he claims plan, ply, pattern, position and perspective this five factors (he said it is 5 PS ) can develop a business strategy. Chandler  (1963) - 'the determination of the long run goals and objectives of an enterprise and the adoption of courses of action and the allocation of resources necessary for carring out the goals' John and Scholes (2011) said 'strategy is the long term direction of an organisation' Strategy is very important to business. Today, game also need strategy much more business should considers strategy for survival. A company would considers levels of strategy such as corporate, business and operational level. Furthermore, perspectives on strategy also important point as the strategy has ...